An AI sales agent that walks your buyer through your catalog. And hands them off with a complete spec.

A configurator and buying-process guide built on Claude. For B2B manufacturers with deep catalogs, complex configurations, and a buyer journey that today takes a sales engineer to navigate. The agent handles the buyer where the rep can’t scale: midnight inquiries, complex spec questions, distributor routing, branded quote handoff.

The problem

Your complex catalog is your moat. And your conversion problem.

The product depth that earns the deal also confuses the buyer. They land on your site at 11pm with a vague need, scroll through three levels of category nav, hit a configurator that asks for fields they don’t know, and bounce to the competitor with the cleaner UX.

73%
buy outside hours

B2B buyers do most of their research nights and weekends, when your sales team is offline. Every silence is a competitor's opening.

5–8 reps
to scale 1:1

A complex catalog needs a sales engineer per region. Real headcount, real seat cost, real ramp time.

20–30 SKUs
considered

A buyer scrolling through your 800-SKU catalog looks at twenty before they bounce. Conversion happens or doesn't, in those first three minutes.

What it does

A sales engineer in the box. Trained on your catalog, your configurations, your distributor map.

Conversational buyer agent

Voice or text. Built on Claude. Answers product questions the way a senior sales engineer would — not a chatbot following a decision tree.

Configurator workflows

The biggest win for catalogs with hundreds of SKUs. Branching questions tailored to your product line. Size, material, finish, voltage, certs, application — captured in the right order, no engineering degree required.

Buying-process guidance

Walks a buyer from 'I need something for X' all the way to a configured part number and a recommended next step. Removes the catalog-navigation friction that kills conversion.

Distributor + rep handoff

When the buyer is ready to transact, route them to the right distributor by geography, account, or product line. Or capture as a qualified lead for your rep with the full spec already attached.

Branded PDF quote

Configurations turn into branded quote documents the buyer can forward to procurement. Same look and feel as your existing sales paperwork.

CRM lead sync

Every conversation lands as a lead in your Zoho, HubSpot, or Salesforce CRM with full transcript, configured spec, and the right rep already assigned.

Live demos — try them yourself

Five working agents. Click any one.

Each is a real AI agent built on the same engine — tailored to the catalog, the audience, and the handoff motion of that vertical. Talk to one. Then we’ll talk about yours.

Current Tools — Product Specialist

Electrical jobsite tool manufacturer. Customer describes the jobsite — cable size, conduit length, bend count — and the agent returns the right cable puller plus rope, sheaves, reel stand, accessories. Bundled into a branded PDF for distributor handoff.

Cross-sellBranded PDFDistributor handoff
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Atlas Metal — Configuration Assistant

Configures custom serving lines for cafeterias and hospitals. Asks about facility type, daily volume, menu mix; returns specific model numbers, layout suggestions, and a sales-rep handoff with a branded PDF quote.

ConfiguratorVisual specsSales-rep handoff
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Xometry CNC — AI Sales Engineer

Concept demo built on Xometry's public CNC capabilities. Pre-qualifies machining jobs before CAD upload. Voice or text input, live spec capture, instant ballpark price, and routing to instant-quote or talk-to-sales.

Voice inputLive captureInstant pricing
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RMC Solutions Guide / Field Copilot

Specialty chemicals company. Same AI engine, two audiences: website visitors get a friendly Solutions Guide that captures leads; internal field reps get a senior-engineer copilot with chemistry recommendations and compliance flags.

Dual-modeLead captureField rep copilot
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Omni Search — Sourcing Assistant

Thomasnet/Xometry-style supplier directory. Buyer describes a part or asks an industry question; AI runs a short intake, then matches scored suppliers across processes, materials, certs, geography. Multi-stage workflows for projects no single shop covers.

Matching engineMulti-stage workflowsBrowse + chat
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Want one of your own?

Build a demo for your business in 2 minutes.

Drop in your website. We’ll scrape it, configure an AI sales agent tuned to your industry, and give you a working demo to click through before you talk to anyone.

Build my demo
Onboarding

Two to six weeks from catalog drop to live agent.

We ingest your product catalog, spec sheets, configurator logic, distributor map, and brand assets in week one. By week two you’re testing a working agent on a private URL with your internal team.

Production launch is week four to six, depending on integration scope. We wire the CRM, the email, the Slack, the analytics — and we hand-tune the conversational patterns based on what real buyers ask in pilot.

Pricing is scoped per engagement based on catalog complexity and integration depth. Discussed on a call.

Try one of the demos above. Then book a walkthrough.

Each demo above is a working agent. Click through, ask it questions like a real buyer would, see how it handles that industry’s quirks. Then book a call and we’ll scope yours.